Category Archives: event innovation

EventCamp Europe 3×3 Hangout Amsterdam Brainstorm wrapup 31 May 2012

See the updated 3×3 grid below with the learnings summarized into 3 key takeaways per hangout.

Grid and updates courtesy of courtesy of @sannejolles

Event Camp Europe Brainstorm May 31 2012, Amsterdam, The Netherlands + Google Hangout 3×3 experiment

So you want to be at the new frontier of where Meetings & Events are going in the future? Are you ready to brainstorm around our next experiment?

On May 31, 2012 the brainstorm team of Event Camp Europe is planning a second Brainstorm and experimentation session.

Register to contribute to this unique brainstorm to be held on May 31 2012 at Elicium – Amsterdam RAI or on Google Hangout here:

Can we dream up what’s next?

Many ideas, many brains, I’m convinced we can make this idea come to life.

We look forward to welcoming you because your full and undivided attention on this Thursday will be at the foundation of learning more about how new event formats and technologies are shaping the future event landscape.

Can we count on you from 09:00 – 16:30 hours on Thursday 31 May 2012.

Where?  Elysium – Amsterdam RAI if you’d like to have the full live experience (or via Google Hangout remotely)

When? Thursday 31 May 2012

What time? From 09:30 – 16:30 CET

We will experiment with a format that came as output of of our past brainstorm. It;s called the 3×3  Google Hangout rounds as well for enthusiasts from outside the room who can comment/ join or spark the brainstorm from whatever time zone in the #ECEU Sequal Brainstorm Hangout. We will have one at 10:30 – 11:30 CET , a second round at 12:00 – 13:00 and the last one from 14:30 – 15:30 CET for those in other time zones who take an interest. Remember space is limited in the hangout to 9 pax so register fast! Book your free ticket now so we know we can count on you. Remember, space is limited so make sure you’re there.

Look forward to your confirmation and seeing you there, drop me a line if you have any questions?

on behalf of those planning this next EventCamp Europe Brainstorm, which includes Babs Nijdam, Sanne Jolles, Gerrit Heijkoop, we look forward to seeing you the 31st!

Ruud Janssen


Mobile +41792910623

LINK to Website EventCamp Europe


Venue sponsor is Amsterdam RAI Elycium

Organising sponsor & breaks & refreshments courtesy of TNOC | The New Objective Collective

Lunch sponsor – <<contact us if you would like to sponsor lunch? >>


We have some great input in the Google Moderator after the Valentines Campaign from the past session on March 2nd 2012  here

What you will get by attending this Event Camp Europe Brainstorm?

Here is the ROI model for for contributing your time and brainpower:


  • New meeting format “Virtual Round Tables” improves hybrid experience (real-time online collaboration) which leads to less travel -> reduce costs & environmental impact
  • Richer discussions due to multiple input at the same time -> better learning & knowledge sharing
  • More people involved in the organisation of the next ECEU ‘real conference’ -> less time / effort needed per team member
  • Those involved will expand their reputation as innovators


  • Participants share the story of the experience with this new meeting format
  • Participants keep delivering input (knowledge, time, resources) for the organisation of the next ECEU ‘real conference’
  • Participants (intend to) apply the ‘virtual round tables’ in their own environment/ cases
  • Participants create a wake of enthusiasts that want to come to the next edition of EventCamp Europe


  • Knowledge about how Google+ and Google Hangouts works in practice (Skills)
  • Hands-on experience with the meeting-format ‘Virtual Round Tables” (Skills)
  • Get to know people who are also experimenting with virtual round tables (Relationship learning)
  • Insights in the current state of trends / issues in the events / conference industry (Knowledge learning)

Register to contribute to this unique brainstorm to be held on May 31 2012 at Elicium – Amsterdam RAI or on Google Hangout here:

#ECEU Event Camp Europe 2011

#ECEU Event Camp Europe 2011 , a set on Flickr.

A pictorial review of the very first Event Camp Europe held in Down Hall, outside London. We encourage your views and sharing of your ECEU experience with pictures of your POD, Hangout or text comments. We are currently doing a full ROI measurement survey and will be reporting back on the metrics of this event which has engaged over 255 people with over 1250 viewing hours of the interactive hybrid programme.

To review the LIVE Event Camp Europe programme in it’s full length you can click on the link here. We will be posting post event news capsules of the individual programme components with short summaries of the key take aways. Stay tuned…..

Event Camp Europe Mediasite link index (more will be posted over the next period)

Virtual Pre-show – Emilie Barta & Ruud Janssen
Link : here

Welcome and opening remarks – Paul Cook & Ruud Janssen

Maarten Vanneste – Meeting Architecture

Savile Studio break

Cristiano Betta – Stop Organizing Events and Enjoy The Ride

Jenise Fryatt
The Death of Death By PowerPoint! Participation Techniques That Foster Learning, Fun and Connections

Virtual Break interview Emilie Barta with Maarten Vanneste, Jenise Fryatt

Miguel Neves – Let’s Figure This Social Media Thing Out!

Emilie Barta – Virtual Audience Engagement: How To Do It Right and Earn the Right To Do It Again
Link :

Virtual Lunch Break with Interviews of Speakers

Background Interview Miguel Neves

Background interview Cristiano Betta

More links coming up soon…..

Measuring the digital footprint of Event Camp Europe was one of the objectives.

Many of you have helped us measure the ROI of this event by filling out the post event survey courtesy of Elling Hamso of Event ROI Institute. You can see the first results of the post event survey HERE

We will also be doing a post event survey learning survey 3 months after the event. More than 60% of you have answered positvely to the following question:

“May we send you a very brief feedback form in a couple of months time to ask how you may have been able to use what you learned at Event Camp Europe?”

We will be sending those respondents a link in due time to measure if your intentions have come to fruition.

To see the reach of the Tweets around hashtag #ECEU please see enclosed report outlining the basic metrics:

Here are some basic amplification figures:
157 Twitter contributors
reached 119.220 people
with over 1.908.463 impressions of Event Camp Europe.
See the full stats below….

Using Open Source to Remix Your Event

As founder and CEO of Beyounic, Nick Balestra understands the value that the  sharing of information can bring to the events industry. He started creating a social network for the University of Lugano in 2004 around student parties and ended up  building Beyounic as a start-up company.

Beyounic created Ohanah, an app that allows people to  to easily create, publish, promote & follow events.

A big fan of freedom and collaboration over competition, Nick  is an open source software advocate and will be sharing ideas for using the “open source” concept at Event Camp Europe Sept. 9.

I recently asked Nick a few questions about his session entitled, “Remix your event – From Freedom to Open Source.”

JENISE:  What is open source for events?

NICK:  Open-source is a smarter way to build software and collaborate on projects. Creating events can be somehow similar, so taking an open-source approach while thinking about your events can lead to  smarter ways to create them.  In open-source software, by releasing your code free to be read, modified and redistributed new opportunity emerge. Eventcamp is a perfect example of this, where all the participants, shares and contribute back to the creation of the event itself with the final goal to bring home new tools and approaches to build your next event upon.

JENISE:  How can it help event professionals?

NICK: If event professionals start thinking about their events as open-source projects they will realize better all the stakeholders involved and how build an event around their contribution.

Furthermore sharing results, techniques and tools among event professionals in an open way may result in better events. Collaboration is the key over competition in this.

JENISE: Can you elaborate a little more on specific ways that events, such as Event Camp can use the idea of open sourcing?  How is it different from the way that events are usually created?

NICK: First let’s consider a beehive in the wild.

The hive is started by a queen bee. The hive grows over time in terms of the number of bees, the size of the hive, and the amount of honeycomb in the hive. Each bee performs a function within the hive and collectively they all benefit, but (at least theoretically) any bee is free to fly away to another hive, as is the queen.

Open source projects can be described in a similar way:

  • The core developers are often the founders of the project. Typically they do much of the development and design and also set the project roadmap. They act like like queen bees.
  • The community participates in many roles and tasks involved in designing, implementing, and testing the software. The community benefits from the project and the project benefits from the community. The community members are like bees.
  • There is no ‘Go To Market’ process in an open source project. This is why the barriers to the adoption of open source listed above exist. Open source projects create software, they do not create ‘whole product’.
  • There is no specific marketing role in this model so open source projects gain mind-share and attract community members through technical articles, blogs, and word-of-mouth.

A few people have a negative reaction to the open source concept because they think it is in some way socialist or communist. This is not the case. Open source is effective because the motivations of all participants are naturally aligned (rather than artificially aligned with financial reward as a ‘pseudo-motivation’).

Event projects like Event Camp are very similar, and for this reason they don’t produce a final event product or tools to go to market. What is therefore needed is the creation of an ecosystem around this.

Coming back to the beehive in the wild we see that business can grow around them.

So projects like Event Camp and other event projects more in general (like barcamp concept more abstractly) need a way to create an ecosystem that can take advantage of it in term of tools created to support them and professional figures that can take from the project, elaborate some of its parts, packaging it, and market it.

For example,  the hybrid wine tasting experiment that will be carried out at Event Camp Europe 2011,  has been made possible by the contribution of it’s community. Event professionals, or even wine producers can then refine the idea into a final product, or even complete platform or tool to market it and offer it to their customers.

For example wine-bars across the world organizing hybrid wine tasting experiences where customers can taste wine and interact directly with the wine producer on the other side of the world, resulting in more sales, brand awareness and promotion of the wine in places that can be harder to penetrate. But because the system can be, for example, centered on direct wine resellers (like the wine bars for example) this can give instant benefit to them. Those professionals can then choose to bring back and contribute to the community and therefore the original project, their product, innovation, and solution so that the whole ecosystem can learn and leverage from it.

JENISE:  What do you hope people will take away from your Event Camp Europe session?

NICK: Being personally and professionally involved in open-source for many years, I try to bring in my experience to give event professionals new angles and perspectives to think about when creating their events. My goal is to try to put everything learned during the day into remixable elements so that people can at least start thinking of how to implement them in their next event project. I hope people will then bring home a new mindset and approach to start remixing their event.

On-site, Pod & Online: Blending Three Different Experiences at One Event

Fresh from the trenches of Event Camp Twin Cities 2011, Brandt Krueger, Technical Director and On-Site Producer for the event, will be at Event Camp Europe Sept. 9 to share what he learned.

Brandt has more than 15 years experience providing technology support for corporate meetings, conferences and events. He used that know-how to help pull together a complicated hybrid event production for ECTC last week that included live streaming, six remote pods, 2 different tracks and a mock studio for 2 virtual emcees.

But Brandt insists that you don’t have to be an audio visual geek to understand the basics of producing a great hybrid event. All an event producer really has to ask is, “What is the audience experience?”

Brandt recently agreed to answer a few questions about hybrid event production and his experience at ECTC.
JENISE: What was your official title or the role that you filled for ECTC?

BRANDT: Originally I was a volunteer, but later metroConnections came on as an official sponsor.  Though we did not do full meeting production services, we landed on providing “production support,” among other services, which consisted of myself and one other tech from metro.  In that new more official role I’d say I acted as a Technical Director, and on-site Producer.  In the final weeks leading up to ECTC I had Sam and Ray lay out what they wanted to do, and I sourced the AV gear accordingly, which is how Heroic Productions was brought on board.  On-site, I acted more as a Producer, with the headset on and trying to keep the show as on time as possible, call the AV cues, and act as much as I could as the single point of contact for the AV side of the world.
JENISE: What new things have you learned about hybrid events after your experience at ECTC?

BRANDT: There’s a lot swimming around in my head post ECTC that hasn’t quite materialized.  I’m starting to think of the Pods in a new way.  I think in the past we might have looked at them as an offshoot of the virtual audience, with limited glimpses into their world.  Last year I think each Pod was only talked to twice.  There was a desire to do more with the Pods this year, but obviously technical difficulties got in the way.  I’m truly frustrated by that, because I think we’re very close to figuring this out in a meaningful way.

Meanwhile, I’m trying now to start at the other end of the spectrum and figure out how we can try and make their experience more like the “In Person” experience.  I’m trying to put the tech out of my mind and start at the end instead of the beginning.  From there, we can back into the tech.  In the end, I think we’re talking about three completely separate experiences.  The In Room Experience, the Pod Experience, and the Virtual Experience.  That’s going to be a lot for the meeting planner to keep in mind!
JENISE: Why is experimentation so important when it comes to hybrid events?

BRANDT: It’s how we learn, put simply.  It’s going to be one of the central themes in what I’m talking about at ECEU.  If you do it the way it’s always been done, the experience is never going to improve.  We have to try every communication tool available to see which one works.  Almost all of this can be done away from the meeting hall, in your office, with as many laptops as you can get your hands on.  Unfortunately, though, some things need to be tried full scale.

ECEU is doing something brilliant in my opinion.  They’re having a pod on-site.  Ostensibly, it’s so that the attendees can experience what it’s like to be in a pod, but there’s a wonderful side value.  Good experiments require good observation, and having a pod on property means if we want to know how something looks or how something sounds, we can actually just go downstairs and find out.  I’m practically giddy about that prospect, and even though I’m only speaking and doing a little consulting for ECEU, my wife is going to have to pull me away from not hanging around as they set everything up!
JENISE: What takeaways do you hope to give participants in your session at ECEU?
BRANDT: Hybrid Production: We’ve virtually got this figured out…

1. Establish that hybrid and virtual production need not be a scary thing.

2. Start with the audience experience and the tech will follow

3. Experiment, test, try. Experiment, test, try. Experim

ECEU: Organizing an Event Via Virtual Collaboration

Written by Jenise Fryatt

When Ruud Janssen, Lindsey Rosenthal and I first discussed the possibility of organizing an Event Camp in London, we were just three event industry optimists riding on the adrenaline of opportunities and possibilities we had discovered through our individual efforts to network, learn and market our businesses online.

We had JUST met in person at The Special Event in Phoenix Arizona, although we were familiar with each other from online interactions.

Amazingly enough, when we all returned home, a plan started to take shape and after adding British friend Paul Cook to our team, we got down to the nitty gritty of remote collaboration.  What is that, you ask? Well it’s what happens when people from different locations (in our case as vastly different as California, Washington D.C., Switzerland and London) work together on a project.

We were determined to make Event Camp Europe a reality. And believe me our path has been rife with obstacles.  The first that comes to mind is time differences. To give you an idea, there’s a three hour difference between Lindsey and me, an 8 hour difference between Paul and me, and I can’t even keep track of the difference between California and Switzerland, where Ruud lives.

Then there are the different ways that we all approach our work.  Some of us are very big on ideas, others are more practical, some of us wanted black and white guidelines, others wanted to remain flexible. Add to that the different cultural backgrounds and the limits that our methods for communicating imposed and you can see how determined we’ve had to be.

The methods that we’ve used to collaborate have been audio only group Skype calls, Google+ Hangouts that include video and audio, email, Twitter direct messages and a site called Central Desktop which gave us a place to share  and store our work.

Next week we will all meet for in person for the first time, just three days before our event is scheduled.

We’re excited to see how Event Camp Europe will materialize after so many months of preparation.  We hope you will join us for this fascinating experiment that is sure to provide great insight into how events will come together in the future.

Event Camp Europe is Looking for Lab Rats

A lab rat is not the most appealing of titles but this is exactly what we need. Well alright, how about guinea pigs then and not a lab rat? Any better? Well not much. Better still, we are looking for people who:

  1. Want to get fully involved in an event
  2. Are willing to experiment
  3. Are willing to be honest about their experiences & learning
  4. Want to understand more about hybrid and innovative event formats
  5. Like drinking a glass of wine
  6. Want to be part of a ground breaking event
  7. Will be excited to be coming to Event Camp Europe
  8. Have energy
  9. Understand that they are critical to the success of the event (no passengers on this journey)

10. Want to join us on our journey of learning

3 Ways to be a Lab Rat:

Join us at the main location of Down Hall, UK

Join us by being in a POD

Join us as a remote attendee.

C and C

Come and connect with passionate people who want to experiment with different event formats

Come and connect with people who are helping to make change in the events industry

Come and connect

(Photo by SMercury98)

Event Camp Europe – Start a Pod, Join Onsite or Catch the Live Stream

Registration is open for Event Camp Europe, a day-long conference for event professionals exploring innovative formats and technology for meetings and events to be held in London Sept. 9.

The conference will focus on hybrid event technology  (the use of online streaming to add a way for remote attendees to participate in a live event) as well as innovative meeting formats and techniques.

Event Camp Europe will also be a hybrid event and will offer opportunities for remote participation via PODs (groups that agree to attend the event together at a remote location) and for individuals viewing from their home or office.

Cost for the event is £100 for onsite attendance, £250 per POD for participation including a full instruction kit and case study on How to Set Up a Remote POD for Your Event.   Individuals are invited to participate remotely at no charge, but registration is still required. (space is limited to 5 PODs for this first EventCamp Europe).

For more information, please check out the Event Camp Europe website or to attend Event Camp Europe, please register here.  Seats are limited.

(Photo courtesy of TNOC)

Event Camp Europe: Innovative Event Formats, Technology & Experimentation

Event Camp Europe To Highlight Hybrid Events, New Meeting Formats

European event professionals will gather September 9,  2011 at Down Hall near London, England to experience and learn about innovative event formats and hybrid event techniques at the first ever Event Camp Europe.

“We’re going to be exploring ways that events can reach out to wider audiences online as well as new methods for improving onsite attendee engagement, learning and networking, ” explained Co-Organizer Lindsey Rosenthal.

On the technology side, Event Camp Europe will focus on hybrid events; events that seek to combine an onsite experience with an online one.

“Hybrid events are still quite new but we’ve come a long way in a short amount of time,” noted Co-Organizer Ruud Janssen.   “The most successful hybrid event organizers have learned that it’s not enough to merely live-stream video of your event online. There are excellent ways to engage a remote audience that actually enhance the onsite experience as well.”

More and more conferences provide at least some access to remote attendees. Many are finding that, far from cannabilizing the on-site event, remote attendee engagement builds on-site attendence at subsequent events. “It’s really remarkable how effective live-streaming is as a marketing tool,” added Janssen.

Hybrid events aren’t the only new format that Event Camp Europe will explore. Audience centric conferences have been growing in number over the last few years and Event Camp Europe hopes to give participants an idea why.

“The audience-centric conference was born from the frustration of internet technology enthusiasts who had little patience for sitting passively at traditional conferences listening to speaker after speaker,” Co-Organizer Jenise Fryatt explained. “They recognized that a great store of knowledge was going untapped in the audience.  So they created conference formats that allow participants to connect and learn from whoever attends.”

Event Camp Europe will embrace an international audience both online and via remote international PODs. A POD is a group of people who have agreed to meet at a location other than the event site, to interact with the event via video communication such as Skype.

Both remote and on-site participants  will receive practical guidance in the application of these new techniques while experiencing first hand what it’s like to be an attendee at such an event.

Event Camp Europe is being organized by an international group of event professionals who met through Twitter. Ruud Janssen of Basel, Switzerland; Lindsey Rosenthal of Washington D.C.; Jenise Fryatt of La Quinta, California; Paul Cook of Surrey, United Kingdom; and Elling Hamso, of Stavenger, Norway have been working together for months using online collaboration tools to organize ECEU.

The event is the fourth Event Camp ever, following the first Event Camp held in New York City in February of 2010; Event Camp Twin Cities, held in Minnesota in September of 2010; and Event Camp East Coast, held in Philadelphia in November of 2010.  All of the Event Camps have focused on innovation for events and all can trace their origins to the online Twitter community for event professionals known as #eventprofs.

“This is truly an event born online so we are very keen to welcome online participation and create the best on-site experience possible for those who are making the trip to Down Hall,” commented Co-Organizer Paul Cook.  “Event Camp Europe will actually be the first time all of the organizers have met in person. I think that in itself will give the event an interesting flavor.”

Registration for the event is £100.   For more information about Event Camp Europe please go to or follow @eventcampeu on Twitter.

(Photo courtesy TNOC)