Category Archives: event planning

Figuring Out Social Media With Miguel Neves

As the current Director of Online Marketing for MPI United Kingdom, Miguel Neves is considered a go-to guy in the events community for information on Social Media as well as Generation Y, Return on Investment, Meeting Architecture and Cultural Challenges.

He has produced meetings, conferences and events throughout Europe and North America since 2005. Since August 2011 Miguel has also held the title of Events and Projects Planner for the IMEX Group.

He will be sharing his expertise with Event Camp Europe participants in a session entitled, “Let’s figure out social media!”

I recently asked Miguel a few questions about social media and his upcoming sessions.

JENISE: Why is social media so important to events?

MIGUEL: Social Media is important to events as it creates a sharing platform for all stakeholders. The communication is much more open on social media than via email or other channels. It also has the potential to create movements and spawn related events, communities or projects. When events are understood as the physical meeting point of a community, social media provides the glue that keeps that community engaged and thriving.

JENISE: How can it drive attendance at events?
MIGUEL: Social media can drive attendance by providing an additional and unique channel to drive event attendance. The communal aspect of social media means that an event can promote itself is a movement around it has gained momentum. Attendee recommendations hold much more weight than traditional promotional marketing messages, making social media extremely powerful in driving attendance.

JENISE: What are the elements of a good social media marketing strategy?

MIGUEL: A good social media strategy starts with the event/project/organisation’s business goals at its core. The social media marketing strategy must align with the overall marketing goals. If these are well defined and the ways social media can help achieve these are found then that is a solid based of good social media marketing. A good understanding of social media channels is also crucial.

JENISE: What is the best way to learn about social media?
MIGUEL: The best way to learn about social media is to experiment. No one know it all and social media functionality is changing all the time. The best resources are online and most social media users will be happy to share their knowledge and expertise, provided those seeking this do so in an open and constructive way.

JENISE: What do you hope participants will take away from your session at Event Camp Europe?
MIGUEL: I hope participants at Event Camp Europe will have a few “ah-ha” moments during my session. I am proposing taking a step back and looking at the concept of social media in a fresh way, one that can be of interest to both beginners and experienced users. I hope that my session will be fun and help the participants mould and adapt their social media presence.